$s = "Euro: '€' - Pound: £";
echo '$s : ' . $s . "<br />";
echo 'TRANSLIT : ' . iconv("UTF-8", "ISO-8859-1//TRANSLIT", $s) . "<br />";
echo 'IGNORE : ' . iconv("UTF-8", "ISO-8859-1//IGNORE", $s) . "<br />";
/*
run:
$s : Euro: 'ג‚¬' - Pound: ֲ£
TRANSLIT : Euro: 'EUR' - Pound: £
IGNORE : Euro: '' - Pound: £
*/